Media, Entertainment and Emerging Technology. Research and Strategy. Writing and Public Speaking. Business Analysis and Development.

Professional Experience   

OMD Ignition Factory  (2009 - Present)
Director, Ignition Factory
•    Develop innovative marketing strategies and tactics based on emerging media and cutting-edge cultural trends
•    Run business unit devoted to PepsiCo, our largest client
•    Appear as expert on emerging media in press and at conferences
•    Business development, including new client acquisition and entrepreneurial partnerships

New York University  (2007 - Present)
Adjunct Professor, Media, Culture, and Communication (2009 - Present)
Visiting Professor, Media, Culture, and Communication (2007-2009)
•    Designed and taught courses relating to media, culture, games, technology, law and policy
•    Produced ongoing research related to these fields
•    Presented at major academic conferences, such as International Comm Association
•    Published academic research in books and journals

Radar Research, Inc.  (2005 - 2009)
Co-Founder and Managing Partner
•    Custom research and consulting for media and technology clients including Sony Pictures, Google, EFF, Nokia, SEMPO and The Norman Lear Center
•    Strategic planning, business development, competitive analysis
•    Maintained high press visibility as a music, media and technology expert, with regular appearances in The Wall Street Journal, NPR, The New York Times, Rolling Stone, Newsweek, LA Times, ABC, NBC, CNBC and other top-tier media outlets
•    Spoke at numerous industry conferences and events, such as Music 2.0 and OMMA
•    Expert witness in several lawsuits including the Sony BMG “rootkit” class action suit
•    Developed and maintained relationships with high-level executive clientele

USC Annenberg School for Communication  (2002 - 2007)
Doctoral Fellow and Lecturer
•    Designed and taught four undergraduate and Masters-level courses, including “Music as Communication” and “Communication, Culture, and Commerce in the Videogame Industry”
•    Produced prize-winning research on music, film, technology, subcultures and networks
•    Presented at major academic conferences, such as International Comm Association
•    Published academic research on music, media and tech in books and prominent journals
•    Recipient of $50,000 academic grant from Google to develop proprietary media application
            
Sinnreich Media Research  (2002 - 2005)
Founder and President
•    Custom research and consulting for clients including RealNetworks and Grokster
•    Maintained high press visibility as a music and media expert
•    Expert witness in several lawsuits including Supreme Court case MGM vs. Grokster
        
Jupiter Research  (1997 - 2002)
Senior Analyst and Research Manager
•    Produced syndicated research on media and technology and provided custom strategic consulting for senior executives at nearly every major entertainment and tech company
•    Launched and managed Music and Regulation/Policy research divisions
•    Regular appearances in top-tier television, print and radio news outlets including CBS (with Bryant Gumbel), ABC (with Peter Jennings), CNN, MTV, Wall Street Journal, NY Times
•    Organized, keynoted and/or spoke at dozens of industry conferences and events, including Plug.In, Billboard Summits, SXSW, NARM, CMJ, and Midem.  

Education    

University of Southern California
Annenberg School for Communication
•    Ph.D. in Communication, 2007
•    MA in Communication, 2005

Columbia University School of Journalism
•    MS in Journalism, 2000

Wesleyan University
•    BA in English and Music, 1994

Stuyvesant High School

Other Experience

Journalist
Over the last decade, I have written freelance articles, including features, business analysis, music reviews and restaurant reviews for a variety of publications. These include The New York Times, Time Out New York, Billboard, Wired News, Truthdig.com, American Quarterly, Air America and World Radio.

Musician/Composer
My interest in music springs from my own deep involvement with it. Over the years, I have served as bassist, guitarist, vocalist, sound technician and/or composer for artists and groups including Tony award-winning writer/director/actor Trazana Beverly, seminal ska-punk band Agent 99 (Shanachie Records), dancehall reggae queen Ari-Up (lead singer of The Slits), Wilco guitarist Nels Cline, alt-traditional band Annalivia, jazz saxophonist Eric Pakula, NYC neo-soul band Brave New Girl, and LA dub-and-bass band Dubistry. Songs I have composed and performed have appeared on numerous compilations and soundtracks, including episodes of MTV’s Daria and Life as You Know It, which won the 2005 Audi film festival.
    
Awards and Honors

•    Voted one of InformationWeek’s top fifteen “Innovators and Influencers” and profiled alongside the CEOs of Accenture and JetBlue.
•    Voted one of the “50 Most Important People in Streaming,” Streaming Magazine.
•    Voted one of the “15 Digital Music Industry Leaders,” Digital Music Weekly.
•    Numerous “top research” awards at major academic conferences
•    Awarded paid research fellowships by both USC Annenberg School for Communication (2002-2007) and the Annenberg Center for Communication (2006-2007)