Radar Research frequently speaks at conferences and events, and offers expertise to the press in broadcast and print.

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Recent Events and Appearances

March 2013

Marissa speaking at Octane’s OC Mobile Conference on second screen mobile apps

February 2013

Marissa KCRW’s DnA on copycat culture and design
Marissa in LA Weekly in Why LA Places are so Popular on Instagram

December 2012

Marissa participated in GigaOm’s analyst roundtable: Big Data and analytics: the impact on CMOs in a socially-connected world
Marissa in USA Today on Instagram’s Terms of Service

November 2012

Marissa is a USC Annenberg/Getty Foundation 2012 Fellow, selected to participate in a program focused on creating next-generation reporting tools for arts journalism

October 2012

Marissa presented at the American Institute for Architects, Los Angeles chapter’s 2012 Design Awards Ceremony
Marissa moderated a panel entitled “The Social Media Primer – Using Twitter “ at Digital Hollywood Fall
Marissa on Marketplace
Marissa on KCRW’s Which Way LA?
Marissa on KCRW’s Design and Architecture
Marissa on Marketplace

July 2012

Marissa interviewed on KCRW’s Which Way LA? about Apple vs. Samsung patent lawsuit
Marissa speaking at USC XED Conference on marketing methods

June 2012

Marissa spoke at FRED talks

May 2012

Marissa moderated a panel on fashion & copyright at World’s Fair Use Da y in Washington DC

April 2012

Marissa in Crain’s New York
Marissa in Paid Content

January 2012

Marissa on KCRW’s To The Point

November 2011

Marissa in USA Today

October 2011

Marissa moderated a Digital Hollywood panel

July 2011

Marissa on Marketplace
Marissa in Adweek

June 2011

Marissa moderated LA Design Festival panel

April 2011

Marissa on Marketplace

March 2011

Marissa moderated USC Vision and Voices panel

One of the most revolutionary changes wrought by digital media is the division of audience from inventory. In traditional advertising, the media brand or title was a proxy for audience: Buying a TV spot meant buying a certain number of eyeballs, for example. This is no longer the case in digital advertising. For arguably the first time in the history of media, audience and inventory are discrete entities. Essentially, advertisers have the opportunity to buy audience based on behavioral profiles separate from the media they’re found on.

Marissa Gluck

GigaOm Pro, May, 2012