Since its official founding in 2004, Radar Research has served scores of clients spanning the globe.
Originally a collaboration between Marissa Gluck and Aram Sinnreich, the two first met as Analysts at dot-com consultancy Jupiter Research in New York City in the late 1990s. After collaborating on a range of projects, both left the company to attend graduate school in 2002. After re-meeting as classmates at the University of Southern California in 2003, they coauthored a book chapter about music, fashion and copyright for the Norman Lear Center. From this humble beginning, Radar Research was born.
More recently, Gluck has also developed a career as a journalist for the Los Angeles Times, The Hollywood Reporter, The Atlantic Cities, and others. Throughout the decades of their collaboration, Gluck and Sinnreich have continued to explore the rapidly evolving spheres of media, technology and culture.
Marissa Gluck, co-founder and managing partner of Radar Research, is a consultant, writer, and speaker focused on media and marketing issues. As a consultant, she has worked with companies such as Google, DoubleClick, Starwood, Sony Pictures and many others. An expert on digital marketing and technology, Gluck has often been quoted in media outlets such as The New York Times, The Wall Street Journal, Advertising Age and Business Week. Additionally, she has appeared on CNBC, CBS Marketwatch, CNNfn, and NPR.
Gluck was formerly a senior analyst at Jupiter Research, where she advised clients including Interpublic Group, DoubleClick, CBS, AOL Time Warner, and WPP on online advertising and marketing. Prior to joining Jupiter, Gluck was the research and emerging technologies specialist at i-traffic (now part of agency.com), providing strategic analysis and oversight of partnerships for clients such as Eddie Bauer, CDnow and Disney. Before that, she worked in account management at the advertising firm Ammirati Puris Lintas (now Lowe).
Gluck has spoken at major industry conferences in the United States and Europe including AAAA/ANA e-business Conference and Trade Show, Digital Hollywood, Ad:tech, OMMA, and JupiterCannes Lions Global Advertising Forum. She has also addressed several university audiences and professional organizations, including USC’s Annenberg School of Communication, NYU’s Stern School of Business, and the IAB.
Gluck earned a B.S. from Binghamton University and two Masters Degrees in Global Media and Communication from the London School of Economics and the University of Southern California. She has served as adjunct faculty at the University of Southern California, teaching an undergraduate course on social networking.
In her spare time, Marissa writes about LA design, architecture and urban planning for outlets such as the LA Times, Angeleno, The Architect’s Newspaper, Los Angeles magazine and the Hollywood Reporter. She is also one of the founders and organizers of design east of la brea (de LaB), a roving design salon aimed at fostering engagement with the city of Los Angeles.