Since its official founding in 2004, Radar Research has served scores of clients spanning the globe.
Marissa Gluck and Aram Sinnreich first met as Analysts at dot-com consultancy Jupiter Research in New York City in the late 1990s. After collaborating on a range of projects, both left the company to attend graduate school in 2002. After re-meeting as classmates at the University of Southern California in 2003, they coauthored a book chapter about music, fashion and copyright for the Norman Lear Center. From this humble beginning, Radar Research was born.
Gluck has also developed a career as a journalist for the Los Angeles Times and The Hollywood Reporter, and Sinnreich has joined the faculty of Rutgers University as Assistant Professor of Journalism and Media Studies. Throughout the decades of their collaboration, Gluck and Sinnreich have continued to explore the rapidly evolving spheres of media, technology and culture.
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Aram Sinnreich
Aram Sinnreich currently serves as Assistant Professor at Rutgers University’s department of Journalism and Media Studies, where he focuses on new media, cyberliberties and popular culture, and is Managing Partner of Radar Research, a media and technology consultancy he co-founded with Marissa Gluck in 2004.
He has written about music and the media industry for publications including The New York Times, Billboard, Wired, Truthdig and American Quarterly. His first book, Mashed Up: Music, Technology and the Rise of Configurable Culture, was published in 2010 by University of Massachusetts Press. He is currently at work on a new book, tentatively entitled The Piracy Crusade, to be published in 2013.
Previously, as a Senior Analyst at Jupiter Research in New York for over five years (1997-2002), Sinnreich covered the online music and media industries and provided hands-on strategic consulting to companies ranging from Time Warner to Microsoft to Heineken. As a Visiting Professor at NYU (2007-2009), he taught graduate students and undergrads about social media, video games, media industry economics, and communications law and policy. And as Director at OMD Ignition Factory (2009-2010), Sinnreich led a marketing innovation unit at the world’s largest media agency.
Sinnreich has appeared on ABC World News Tonight, The CBS Early Show with Bryant Gumbel, NBC’s Today Show, CNN, CNBC, MTV, BBC Radio, CCTV and Fuji TV. He has spoken at hundreds of academic conferences, industry events, and university classes around the globe, from Berlin to Tokyo to Barcelona. He has also served as an expert witness in several high-profile court cases, including the 2005 Supreme Court file sharing suit MGM v. Grokster.
Sinnreich also writes and performs music, as bassist for artists and groups including seminal ska-punk band Agent 99 (Shanachie Records) punky reggae queen Ari-Up (lead singer of The Slits), and Tony award-winner Trazana Beverly, and as a co-founder of NYC soul collective Brave New Girl and LA dub-and-bass band Dubistry. His performances and compositions, in styles ranging from jazz to reggae to bluegrass, have appeared on dozens of albums, compilations and soundtracks.
Sinnreich holds a B.A. in English from Wesleyan University, an M.S. in Journalism from Columbia University, and an M.A. and Ph.D. in Communication from USC Annenberg.
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Marissa Gluck
Marissa Gluck, co-founder and managing partner of Radar Research, is a consultant, writer, and speaker focused on media and marketing issues. As a consultant, she has worked with companies such as Google, DoubleClick, Starwood, Sony Pictures and many others. An expert on digital marketing and technology, Gluck has often been quoted in media outlets such as The New York Times, The Wall Street Journal, Advertising Age and Business Week. Additionally, she has appeared on CNBC, CBS Marketwatch, CNNfn, and NPR.
Gluck was formerly a senior analyst at Jupiter Research, where she advised clients including Interpublic Group, DoubleClick, CBS, AOL Time Warner, and WPP on online advertising and marketing. Prior to joining Jupiter, Gluck was the research and emerging technologies specialist at i-traffic (now part of agency.com), providing strategic analysis and oversight of partnerships for clients such as Eddie Bauer, CDnow and Disney. Before that, she worked in account management at the advertising firm Ammirati Puris Lintas (now Lowe).
Gluck has spoken at major industry conferences in the United States and Europe including AAAA/ANA e-business Conference and Trade Show, Digital Hollywood, Ad:tech, OMMA, and JupiterCannes Lions Global Advertising Forum. She has also addressed several university audiences and professional organizations, including USC’s Annenberg School of Communication, NYU’s Stern School of Business, and the IAB.
Gluck earned a B.S. from Binghamton University and two Masters Degrees in Global Media and Communication from the London School of Economics and the University of Southern California. She has served as adjunct faculty at the University of Southern California, teaching an undergraduate course on social networking.
In her spare time, Marissa writes about LA design, architecture and urban planning for outlets such as the LA Times, Angeleno, The Architect’s Newspaper, Los Angeles magazine and the Hollywood Reporter. She is also one of the co-hosts and organizers of design east of la brea (de LaB), a roving design salon aimed at fostering engagement with the city of Los Angeles.
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Contact information
Client inquiries: info@radarresearch.com
Press and events: press@radarresearch.com
Marissa Gluck: marissa@radarresearch.com
Aram Sinnreich: aram@radarresearch.com
